Services & Pricing
Marketing packages built for fire protection, not adapted from a generic template.
Three tiers. All built on the same foundation — Astro website, GHL CRM with fire protection pipeline, and automated 6-month/12-month inspection reminders. The difference is how aggressively you want to grow.
The foundation
What every client gets — regardless of tier.
These aren't upsells. They're included in every package because they're the baseline of what a fire protection company needs to compete online.
Astro website — built by Claude Code
Fast, SEO-optimized, mobile-first. Built in 3-5 hours using our fire protection template system. Deployed on Cloudflare Pages. Includes all service pages, service area pages, FAQ, and contact with booking calendar.
GHL CRM — fire protection pipeline
Pre-built 8-stage pipeline (New Lead → Contacted → Quote Sent → Appointment Scheduled → Service Completed → Follow-Up → Active Customer → Reminder Sent). Clone and customize per client in 2 hours.
Automated inspection reminders
The #1 feature for fire protection. Hood inspections every 6 months. Extinguisher inspections every 12 months. GHL sends automated SMS and email reminders so you never lose a customer to a competitor who calls first.
Google Business Profile optimization
Complete GBP setup or audit. Services, photos, hours, service areas, attributes. Regular posting. Review monitoring. The single highest-ROI local SEO action for fire protection companies.
Monthly reporting with real numbers
Rankings, website traffic, leads generated, calls tracked. Not vanity metrics — actual leads and what they cost. You'll know exactly what's working and what we're adjusting.
Industry expertise — not generic copy
Blog posts and service pages written by someone who understands NFPA 10, NFPA 17A, NFPA 96, Ansul R-102, Buckeye Kitchen Mister, fusible links, and fire marshal compliance. Your content will read like an expert wrote it, because one did.
Packages
Choose your growth speed.
Month 1 Setup (one-time)
- Custom Astro website (7 pages: Home, About, Services, Service Areas, Contact, FAQ, 404)
- 3 service area pages for local SEO
- Google Business Profile setup/optimization
- GHL CRM with fire protection pipeline (8 stages)
- LocalBusiness + BreadcrumbList schema markup
- GTM + GA4 installation and baseline setup
- On-page SEO for all pages (titles, descriptions, H1s, canonical)
- robots.txt, sitemap.xml, favicon suite
Monthly Deliverables
- 1 blog post (fire protection topic, SEO-optimized, 1,500+ words)
- Google Business Profile posting (2x/month)
- Monthly SEO report (rankings, traffic, leads)
- GHL pipeline management and lead notifications
- Automated 6-month hood inspection reminders
- Automated 12-month extinguisher inspection reminders
- Technical website maintenance and updates
Everything in Starter, PLUS
- 8-12 service area pages for local SEO
- Google Ads campaign setup (client pays ad spend)
- Review generation system (automated text/email after service)
- GHL booking calendar embedded on website
Monthly Additions
- 2 blog posts/month
- Google Ads management (campaign optimization, keyword refinement, negatives)
- Google Business Profile posting (4x/month)
- Review monitoring and response
- Monthly leads + ROI report
- Social media posting (Facebook/LinkedIn, 3x/week)
- Email newsletter to customer list (1x/month)
Why Growth works
The combination of Google Ads + SEO + Google Business Profile + automated reviews creates a compounding lead system. SEO builds over 6-12 months. Google Ads generates leads immediately. Reviews build trust that converts more leads. Reviews feed Google rankings. One new restaurant customer is worth $750–1,550/year. Two per month from this system and it pays for itself.
Everything in Growth, PLUS
- 15-20+ service area pages for broad local SEO coverage
- Competitor analysis and positioning strategy
- Video content strategy development
- Cold outreach system setup (email sequences, scripts)
Monthly Additions
- 4 blog posts/month
- YouTube video content support (scripting, optimization, descriptions)
- Facebook/Meta retargeting ads
- Cold email outreach campaign management
- Quarterly strategy call with Boki
- Priority support and response time
- Advanced GHL automations (missed call text-back, win-back campaigns)
Who this is for
Companies in competitive markets (10+ fire protection companies in the area), companies with strong referral bases who want to add digital lead generation on top, or companies specifically targeting growth from $500K to $1M+.
The quarterly strategy call with Boki is the differentiator — you're getting input from someone who actually runs a fire protection company and understands the operational constraints that most marketing advice ignores.
Contract terms — no surprises.
3-month minimum
SEO takes time. Google Ads needs optimization cycles. Reviews need to accumulate. 3 months gives us enough runway to show real results — not vanity metrics from week 1.
Month-to-month after that
No long-term lock-ins after the initial 3 months. 30-day cancellation notice required. If we're not generating leads, you shouldn't stay — and we're confident enough in the system that we don't need to trap you.
$500 one-time setup fee
Covers the website build and GHL configuration. Not a recurring charge — just the initial build investment, applied in month 1.
Ad spend is separate
Google Ads and Facebook Ads budgets are paid directly by you to the platforms. We manage the campaigns — you control the spend. Typical starting budget: $500–$1,500/month on ads.