Digital Marketing
Built for Fire Protection
Companies.
Marketing built by an ICC/NAFED certified fire protection company owner — not a generalist agency. I own Falls Fire Protection in Sioux Falls, SD. Every system I sell, I test on my own company first.
The problem
Most fire protection companies are invisible online — and they don't know how much it's costing them.
Terrible or no website
A phone number on a 2009 WordPress template. No service pages. No location targeting. No reason for Google to rank you.
Zero Google presence
Restaurants and property managers Google "fire extinguisher inspection near me" 400+ times a month in most metro areas. You're not showing up.
100% referral dependent
Referrals are great until one big account leaves or a competitor moves into your market with a real web presence. You need a system, not luck.
No automated follow-up
Hood inspections are every 6 months. Extinguisher inspections are every 12 months. Your competitors are using spreadsheets. You could be using automation.
Why we're different
We don't just market fire protection companies. We run one.
Most marketing agencies learn about your industry from a Wikipedia article. We built Falls Fire Protection from scratch — real company, real certifications, real customers, real results.
Every system we sell — the Astro website, the GHL pipeline, the inspection reminders, the Google Ads campaigns — we tested on our own company first. When we tell you it works, we have the data to prove it.
- Test every system
- Build the case study
- Prove the ROI
- Sell what works
- Package as a system
- Deliver to clients
"I started Fire Marketing Pros because I watched too many great fire protection company owners struggle with marketing while national chains stole their market share.
I own Falls Fire Protection — my own fire protection company in Sioux Falls, South Dakota. Every system I sell through Fire Marketing Pros I test on my own business first. I'm not a marketer who learned your industry — I'm a fire protection owner who learned marketing, and I built the system I wish I had when I started."
The system
The Ignition Engine™
Every Fire Marketing Pros client runs on the same proprietary system — built and tested live at Falls Fire Protection before it reaches your business.
Foundation
Website live. GBP fully optimized. GHL CRM with fire-protection-specific pipeline. GA4 + call tracking. Automated 6-month hood and 12-month extinguisher inspection reminders. The base that everything runs on.
Visibility
Local SEO, 30+ service area pages, and review generation so you show up when a restaurant owner searches "fire extinguisher inspection near me" in your market. Organic rankings build while you sleep.
Growth
Google Ads and Local Service Ads turned on once the foundation is solid. Paid acquisition at positive ROI. Full monthly reporting — real calls, leads, and booked jobs.
Every client knows exactly what phase they're in and what comes next. No mystery, no agency runaround.
Pricing
Three packages. One niche. No generic agency copy.
Every package includes an Astro website, GHL CRM with fire protection pipeline, and automated 6-month/12-month inspection reminders. The difference is how aggressively you want to grow.
"Get Found Online"
- Custom Astro website (7 pages)
- 3 service area pages for local SEO
- Google Business Profile optimization
- GHL CRM + fire protection pipeline
- 1 blog post/month
- Automated inspection reminders
- Monthly SEO report
"Get Leads Flowing"
- Everything in Starter
- 8-12 service area pages
- Google Ads management
- Review generation system
- GHL booking calendar on site
- Social media (3x/week)
- Email newsletter (1x/month)
"Own Your Market"
- Everything in Growth
- 15–20+ service area pages
- 4 blog posts/month
- YouTube content support
- Facebook retargeting ads
- Cold email outreach
- Quarterly strategy call with Boki
All packages: month-to-month, no lock-in. $500 one-time setup fee. Google Ads spend is separate (client pays directly).
Our commitment
The Fire Marketing Pros Promise
No annual contracts
Month-to-month. No lock-in. We earn your business every month — if we're not delivering, you're not stuck.
No setup surprises
$500 flat setup fee, disclosed upfront. Nothing hidden in a proposal. What you see on the pricing page is what you pay.
No vanity metrics
Every monthly report shows real calls, real leads, and real booked jobs — not impressions and "reach" that don't pay your bills.
You own everything
Your website, your content, your GBP, your ad accounts. We're not here to hold your business hostage. You keep it all if you leave.
The Right Fit Guarantee
If after 90 days you don't feel like we're the right partner, walk away. No penalties, no hassle. You keep your website, your GBP, your domain, and your customer data.
Unfair advantages
10 things no other marketing agency can say.
We run an actual fire protection company
Falls Fire Protection — ICC/NAFED certified, real customers, real inspections. Not a case study we borrowed from someone else.
Live case study with real revenue data
Every system we build for clients, we test on ourselves first. The results are our sales pitch.
We speak the language
NFPA 10, fusible links, Ansul R-102, saponification, fire marshal compliance. Your marketing won't read like it was written by someone who Googled fire extinguishers.
14,800 YouTube subscribers (MFE)
Borjan's food service channel cross-promotes into fire compliance content. Built-in audience for video strategy.
Pre-built GHL fire protection pipeline
8-stage pipeline with 6-month hood reminders, 12-month extinguisher reminders, and automated follow-up — ready to clone for every client.
Claude Code builds websites in hours
Astro sites built in 3-5 hours per client. Not 6-week agency timelines. Your site is live in 30 days.
30-day delivery, not 6 weeks
Astro websites built with Claude Code in 3-5 hours. Your site is live in 30 days. Most agencies take 6-8 weeks and charge more for the wait.
Full 7 Figure Agency system
Built on Josh Nelson's proven 7FA model for niche marketing agencies. Not building from scratch — proven playbook, executed for fire protection.
IAFE and NICA conference presence
Borjan speaks at industry events. Fire protection and food service networks overlap — built-in credibility at the venues where clients gather.
GHL expertise proven with 14.8K-sub channel
Already built and running GHL for Mobile Food Experts. Not experimenting — deploying a proven CRM setup into a new niche.
Questions
Common questions.
Who is Fire Marketing Pros for?
We work with fire protection company owners who do extinguisher inspections, hood suppression, sprinkler work, alarm testing, or related services. Most of our clients are doing $150K to $1M per year in revenue and want to grow beyond word-of-mouth. If you're just starting out or scaling up, book a free GBP audit — we'll tell you honestly whether we can help.
How much do your programs cost?
Three tiers: Starter at $1,497/month, Growth at $2,497/month (most popular), Dominate at $3,497/month. Plus a one-time $500 setup fee. Google Ads spend for Growth and Dominate is separate — you pay Google directly, we manage the campaigns. Month-to-month, no lock-in.
Do I need to sign a long-term contract?
No. Month-to-month, no lock-in. You can cancel any time with 30 days notice. We don't do annual lock-ins — if we're not delivering, you shouldn't be stuck with us.
What makes Fire Marketing Pros different from other agencies?
I own and operate Falls Fire Protection — my own fire protection company in Sioux Falls, SD. Every system I sell, I test on my own business first. When we talk about NFPA 10, hood suppression, fusible links, or Ansul R-102, I know what you're talking about because I do the work myself. Most agencies learn your industry from a Wikipedia article.
Do you work with companies outside of Sioux Falls?
Yes — Fire Marketing Pros works with fire protection companies nationwide. Falls Fire Protection is local to Sioux Falls, but the marketing system works in any market. We actually prefer working outside Sioux Falls so we don't compete with our own clients in our home market.
When can I expect results?
First 30 days: foundation (website live, GBP optimized, pipeline built). Days 30–60: early rankings and first organic leads. Days 60–90: consistent lead flow. By 90 days you should see real results. If not, The Right Fit Guarantee lets you walk away clean.
Free Resources
Two things every fire protection owner should have — both free.
Playing With Fire
How to Market Your Fire Protection Business in the AI Era
The complete playbook — website, GBP, local SEO, and GHL automation — written by Boki and tested at Falls Fire Protection. Releasing 2026. Join the waitlist and get it free.
Get the Free Blueprint →Ignition
The Fire Protection Business Show
The only podcast built exclusively for fire protection company owners. Real conversations about marketing, growth, certifications, and building a business worth owning. Launching Fall 2026.
Join the Pre-Launch List →Who we work best with
Built for fire protection owners who want to grow.
You'll get the most out of Fire Marketing Pros if:
- You own a fire protection company (or you're the person driving growth)
- You do extinguisher inspection, hood suppression, sprinkler work, alarm testing, or related services
- You're ready to grow beyond referrals and word-of-mouth
- You're open to a marketing system that's actually been tested on a real fire protection company
Not sure if we're a fit? Book a free GBP audit. We'll tell you honestly — no pressure, no obligation.
Book a Free Strategy Call →Industries we serve
Fire protection — exclusively.
Based in Sioux Falls, SD. Working with fire protection companies nationwide.
3 founding client slots. Growth tier at $1,497/month — locked for 12 months.
I'm accepting 3 founding clients in exchange for documented results and an honest video testimonial once we have data. First come, first served. Founding pricing is locked for 12 months — after that, standard pricing applies.
Full Growth tier — website, GHL pipeline, local SEO, Google Ads, review system, monthly reporting. Everything in the $2,497/month package at $1,497/month.
Allow us to document your results publicly. A short video testimonial after 90 days if results are real. Honest feedback throughout.
Founding client slots open now through Q3 2026. Once 3 clients are signed, standard pricing applies to all new clients.