The only marketing agency
run by a fire protection
company owner.
We built the system for our own fire protection company first. Now we sell what works — websites, SEO, Google Ads, and GHL automation built specifically for owner-operators doing $150K–$1M/year.
The problem
Most fire protection companies are invisible online — and they don't know how much it's costing them.
Terrible or no website
A phone number on a 2009 WordPress template. No service pages. No location targeting. No reason for Google to rank you.
Zero Google presence
Restaurants and property managers Google "fire extinguisher inspection near me" 400+ times a month in most metro areas. You're not showing up.
100% referral dependent
Referrals are great until one big account leaves or a competitor moves into your market with a real web presence. You need a system, not luck.
No automated follow-up
Hood inspections are every 6 months. Extinguisher inspections are every 12 months. Your competitors are using spreadsheets. You could be using automation.
Why we're different
We don't just market fire protection companies. We run one.
Most marketing agencies learn about your industry from a Wikipedia article. We built Falls Fire Protection from scratch — real company, real certifications, real customers, real results.
Every system we sell — the Astro website, the GHL pipeline, the inspection reminders, the Google Ads campaigns — we tested on our own company first. When we tell you it works, we have the data to prove it.
- Test every system
- Build the case study
- Prove the ROI
- Sell what works
- Package as a system
- Deliver to clients
Pricing
Three packages. One niche. No generic agency copy.
Every package includes an Astro website, GHL CRM with fire protection pipeline, and automated 6-month/12-month inspection reminders. The difference is how aggressively you want to grow.
"Get Found Online"
- Custom Astro website (7 pages)
- 3 service area pages for local SEO
- Google Business Profile optimization
- GHL CRM + fire protection pipeline
- 1 blog post/month
- Automated inspection reminders
- Monthly SEO report
"Get Leads Flowing"
- Everything in Starter
- 8-12 service area pages
- Google Ads management
- Review generation system
- GHL booking calendar on site
- Social media (3x/week)
- Email newsletter (1x/month)
"Own Your Market"
- Everything in Growth
- 15–20+ service area pages
- 4 blog posts/month
- YouTube content support
- Facebook retargeting ads
- Cold email outreach
- Quarterly strategy call with Boki
All packages: 3-month minimum, then month-to-month. $500 one-time setup fee. Google Ads spend is separate (client pays directly).
Unfair advantages
10 things no other marketing agency can say.
We run an actual fire protection company
Falls Fire Protection — ICC/NAFED certified, real customers, real inspections. Not a case study we borrowed from someone else.
Live case study with real revenue data
Every system we build for clients, we test on ourselves first. The results are our sales pitch.
We speak the language
NFPA 10, fusible links, Ansul R-102, saponification, fire marshal compliance. Your marketing won't read like it was written by someone who Googled fire extinguishers.
14,800 YouTube subscribers (MFE)
Borjan's food service channel cross-promotes into fire compliance content. Built-in audience for video strategy.
Pre-built GHL fire protection pipeline
8-stage pipeline with 6-month hood reminders, 12-month extinguisher reminders, and automated follow-up — ready to clone for every client.
Claude Code builds websites in hours
Astro sites built in 3-5 hours per client. Not 6-week agency timelines. Your site is live in 30 days.
Philippines VA fulfillment team
$3-5/hr for content, GHL setup, Google Ads management, and social media. High quality at low cost — margins that let us price competitively.
Full 7 Figure Agency system
Built on Josh Nelson's proven 7FA model for niche marketing agencies. Not building from scratch — proven playbook, executed for fire protection.
IAFE and NICA conference presence
Borjan speaks at industry events. Fire protection and food service networks overlap — built-in credibility at the venues where clients gather.
GHL expertise proven with 14.8K-sub channel
Already built and running GHL for Mobile Food Experts. Not experimenting — deploying a proven CRM setup into a new niche.